Original Cartoon IP
Creator of MaoMao Cat — One of China's Earliest Original Cartoon IPs, Since 2003
Yin Ge is a senior craft artist and award-winning cartoonist who has been crafting joy through ink for over two decades. As the creator of MaoMao Cat — born in 2003 and one of China's first original cartoon IPs — he has built a universe centered on a witty orange cat and her sweet-natured dog companion.
His work spans 1,000+ single-panel comics, 20+ published books with 500K+ copies sold, and an expanding universe of creative products, educational comics, and cultural collaborations. From The Analects told by Cats to cartoon New Year prints infused with intangible heritage craft, every piece carries the same philosophy: wisdom delivered with a mischievous smile.
Meet the real-life muse behind MaoMao Cat — Yin Ge's own feline companion whose personality inspired a thousand comics.
The real cat behind the icon — wise, mischievous, and utterly irresistible
Every comic begins with a real moment, a real expression, a real cat
Two decades of cartooning have produced a diverse library spanning humor collections, educational series, and poetry-picture books. Each title carries MaoMao's signature blend of wit, warmth, and unexpected wisdom.
The "If Cats Explained" educational series reimagines classic Chinese texts — from Confucius's Analects to physics and mathematics — making learning delightful for young readers across China.
Selected published titles — If Cats Explained: The Analects, Maoli Qiushi, and more
One of MaoMao's most beloved series — where every woman sees a bit of herself, and every cat sees a bit of... well, a cat.
Where feline wisdom meets modern femininity
More mischievous observations on life and love
The series continues — sharper, warmer, funnier
Beyond everyday comics, MaoMao ventures into bold cultural territory. Confucius MaoMao reimagines the ancient sage as a curious cat, making philosophy accessible and fun for children.
The Cartoon New Year Print collection fuses MaoMao with traditional Chinese nianhua heritage — hand-painted on Xuan paper with gold leaf detailing, woodblock-printed by intangible heritage craftsmen. A true meeting of pop culture and centuries-old craft.
Heritage Crafts & Creative Products
Cartoon New Year Prints (宣纸手绘+沥粉贴金) + MaoMao creative merchandise — from flagship stores to IP expos nationwide
From the first flagship store in Shijiazhuang to pop-ups at IP expos across Beijing, Shanghai, Shenzhen, Tianjin & Foshan.
First self-operated store opened in Shijiazhuang, 2025
A cozy corner filled with 22 years of creativity
Beloved by fans at IP festivals nationwide
"A cat's wisdom is simple: be curious, be warm, and never stop being slightly mischievous."
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